The ask : Create a headline-breaking Fanta brand act that shows how the brand and product can play a role in popular culture that appeals to teens.

The idea : Fanta can collaborate with Fortnite, capitalizing on the immense popularity of the game's iconic Slurp Juice. This in-game drink has become so popular that fans are replicating it in real life, #slurpjuice has almost 20 million views on TikTok. By turning Slurp Juice into an actual Fanta product, the brand taps directly into the pulse of teen culture, merging the virtual and real worlds in a FANTAstic way.

Fortnite Game Item - Slurp Juice

Product Idea