The ask : Create a tourism campaign for a select location. Location: Azores

The idea : This campaign will emphasize the main desire that entices people to visit the Azores: their prices. Everyone thinks that to have a memorable vacation, they have to spend a lot of money. To get the best views, best food, best experiences, but we know that’s not the case. With the Azores closer and cheaper than its competitor Hawaii, we want to emphasize that your money takes you further by staying close.